One of their most important features is automations. Aside from autoresponders, which can be based on myriad conditions, you can automate list and contact management, as well as deals, if you decide to use their CRM software. This ‘Deals’ system also allows you to add notes to contacts, set up appointments, send direct messages to them, and much more.
The 'Conversations' feature is another one to note. You can use it to send targeted messages straight to your website visitors in order to optimize the overall customer experience and create a kind of sales funnel to help you convert more visitors.
Having all your information and activity in one place means that you can quickly get a holistic view of how your sales and marketing efforts are performing. Not having to use a number of providers for different tools will also potentially save you money.
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Is ActiveCampaign the right newsletter service for you?
You’re serious about marketing automation:
ActiveCampaign is hands-down the most powerful automation tool we’ve tested, allowing you to set up virtually any automation you can think of – triggered campaigns, sales follow-ups, automated segmentation, dynamic email content and so on.
You need an integrated sales and marketing platform for your business:
ActiveCampaign’s inbuilt CRM seamlessly links up to all your email marketing data, allowing sales teams to act quickly. Features like lead scoring and social data can also help to streamline your sales follow-up processes.
You need a tool that performs multi-channel marketing:
Apart from sending emails, ActiveCampaign also allows you to set up landing pages, send SMS and personalized ‘Conversations’ to website visitors, set up chatbot automations and even manage how Facebook ads are displayed to contacts. It’s a great solution if you’d like to be able to centralize a good chunk of your marketing and give your customers a better all-round experience.
Not recommended if:
You need a low-maintenance, beginner-friendly tool:
ActiveCampaign is an advanced tool, and getting familiarized with it takes a lot more work than other tools. Not to mention the regular maintenance you’ll need to set up, monitor and optimize campaigns.
You only need simple automations:
If you only want to set up basic email sequences (for example, a welcome campaign), we’d recommend more budget-friendly options like MailerLite which is far easier to use. Otherwise, you’ll be paying for a tonne of extras (and complexity) that you simply won’t need.
You’re not sure:
Unfortunately, there’s no free plan, and with a trial period of just 14 days, they don’t give you much time to assess whether it’s right for you.
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